About Us

"ALL children can learn to read if given the correct tools and instruction. In 1994, I started teaching in a public school. Later, I became a reading specialist, which led to the opening of my private preschool. Currently I have my own business where I teach children, parents, and educators how to effectively teach their children to read.
While working within the laboratory of the minds of early learners, I have created these highly effective books that have been proven to work due to the visual, auditory, and hands-on approach they contain. Some books have been revised hundreds of times and have taken over a decade of years to perfect in order to ensure the most effective teaching strategies were shown. In short, children learn 20% of what they can see, 50% of what they can see and hear, and 90% of what they can see, hear, and do. The Amazing Action Alphabet books contain all three visual, audio, and kinesthetic elements. It is not uncommon that a parent or teacher will find the books so helpful that they have said, “This is amazing!” Thus, the name has stuck. I am positive you will find these books “amazing” as well!"

- Esther Kehl (Author, Amazing Action Alphabet)

The letters of the alphabet are abstract symbols with no real meaning until someone attaches a name and a sound to the symbol. Unfortunately, the names are abstract as well. For instance, the letter A is described as two angled lines converging at the top with a small horizontal line in the middle connecting the two converging lines. Confusing? Wait, it gets better. Now, this symbol is given a name. That name is "A." Why is this symbol called A? And why does A look the way it does?

These are difficult concepts to explain, especially to a child. Now add the fact that the symbol of two lines converging at the top with a small horizontal line in the middle connecting the two converging lines and that we call "A" makes the sound "aaa" (among others). Lost yet? Now, try to explain why A makes the sound that it does! The answer is usually, "It just does." It's no wonder so many children struggle with beginning reading. Learning a new concept is best achieved by relating the new material to previously learned concepts.
The Amazing Action Alphabet is so successful because it takes the abstract alphabet with its shapes, names, and sounds and presents it to the learner in terms based on the knowledge that most children already have and understand. Children recognize animals at a very early age. The Amazing Action Alphabet takes the already familiar look of an animal and bends it into the shape of an abstract letter. Now the shape of the letter is no longer abstract because the animal, which the child recognizes, makes the shape of the letter. This gives life to the letter, so it is no longer just black lines and circles on white paper. Once the child recognizes the letter as an animal, it makes sense to give it a name. And the name of the animal is the name of the letter; for example, the name of the alligator is A. Now that each letter has a name and the child can easily recognize the animal in the shape of a letter, an amusing story gives a legitimate reason for why the letter makes the sound that it does.

Then, we combine this with an approach that lets children see, hear, and do, engaging multiple senses and learning styles into the most powerful method for learning and retention we know. Experience has shown that children almost instantly catch on to this method of learning. The recall that a child will exhibit for identifying letters with their corresponding names and sounds will astonish anyone who uses this program. Amazing results often occur after only one experience.

Thus, the name:
The Amazing Action Alphabet

If you are interested in having an Amazing Action Alphabet presentation, teacher training workshop, or for any other related questions, feel free to use the following contact information or fill out this CONTACT FORM & we'll get back with you as soon as possible, thank you!

Esther Kehl (Owner/Operator)
Phone: (801) 598-8887
Email: esther@seeheardocompany.com